Well My proposal has been turned in and I am waiting to see if what I got on it and to see if my topic is approved. My research has been made easier now that I have gotten a more narrowed down topic and I have even chosen my commercials to analyze. I have chosen four commercials, two directed towards men and two directed towards women. I will analyze these and use them as examples for my essay. For the men I chose to use a hair growth commercial and a male enhancement commercial, and for the women I chose two make-up commercials. . These types of commercials play off the insecurities of men and women to make them feel the want to change, and in order to make that change they are tricked into believing that they want to buy these products.